Your Step-by-Step Marketing Course to Grow Print Shop Revenue

An On-Demand Course for Print Shop Owners—Start Today and Build Your Marketing Engine

at Your Own Pace. Start your first lesson today—no waiting or scheduling.

Built by Robert Vernon, a print industry veteran and marketing expert

Proven in real-world print shops

Step-by-step instructions

Meet Your Instructor!

Robert Vernon

I’m Robert Vernon — a print shop owner, marketing strategist, and founder of the Printer’s Marketing Toolkit. Over the last 25+ years, I’ve grown multiple print businesses, built marketing systems that actually work, and helped other shops across the country do the same. Most marketing “experts” don’t understand our industry. That’s why I created Marketing Mastery for Print Shops — to give real printers like you the tools you need to finally win with digital marketing and AI without wasting months (or thousands of dollars) guessing.

- Recipient of 2 Silver Key Awards from the Business Marketing Association

- Sales Professional International Award Winner

- Former Board Member of PIA, Mountain States

- Keynote speaker

- Over 30 years of experience in the printing and marketing industries

- Creator of the Marketing Mastery for Print Shops course

What You'll Learn

Module 1: Marketing Fundamentals & Foundation - Lay a rock-solid foundation so every marketing effort drives measurable results.

Why Market Your Print Shop: Learn how marketing helps you generate leads and prospects, keep in touch with current and past customers, and effectively communicate your products and services to the marketplace. Its core role is to generate leads, educate, and support your sales team.

•

Avoiding Common Mistakes: Understand why most companies waste money on marketing due to a lack of clear strategy, chasing tactics without goals, and not defining their ideal customer.

•

Your Marketing Foundation: Discover the three essential pillars: setting clear, measurable Goals (e.g., 10 new leads/month), defining your Ideal Customer (by industry, company size, pain points), and crafting a compelling Core Message that clearly states who you help, what result you deliver, and how.

•

First Steps: Begin with a simple digital marketing audit of your company to assess your current presence and identify areas for improvement.

Module 2: Building Your Marketing Plan - Create a clear, actionable roadmap that guides your marketing week after week.

The Power of a Plan: Understand why a documented marketing plan is crucial for direction, clarity, and focus, helping you avoid wasting time and money. Consistency in execution is key to achieving results.

•

Key Plan Components: Explore the six vital parts of a marketing plan: market research, your Unique Value Proposition (UVP), target audience, chosen marketing channels, budget, and metrics for success.

•

Crafting Your UVP: Learn to articulate what makes you different or better than competitors in a short, specific, and benefit-focused statement.

•

Smart Segmentation: Dive into segmenting your audience (e.g., repeat vs. first-time buyers, industry-specific groups) to tailor your messages for higher engagement and better return on investment (ROI).

•

Setting SMART Goals: Master setting marketing goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.

•

Budgeting & Measurement: Discover how to allocate a percentage of your revenue for marketing and measure what matters using Key Performance Indicators (KPIs) like website visits and conversion rates.

•

SWOT Analysis: Conduct a Strengths, Weaknesses, Opportunities, and Threats analysis to gain a holistic view of your business and inform your marketing strategy.

Module 3: Websites & Google My Business Pages - Turn your website and Google listing into 24/7 lead generators for your print shop.

The 5 Must-Have Website Pages: Ensure your website has a strong Home Page (clear promise, visuals, CTA), organized Services Page (keyword-optimized, links to quotes), a story-driven About Page (people-focused, building trust), a frictionless Quote Request Page, and an accessible Contact Page.

•

Conversion Systems & Funnels: Implement effective funnels like the Quote Request Funnel (form to thank you to email/text sequence), Sample Funnel ("get our work in your hands"), and Lead Magnet Funnel (offering valuable resources for emails).

•

Live Chat Tools: Discover how instant response chat tools can improve customer experience and capture leads.

•

Optimization & Tracking: Optimize your site for Mobile (over half of print buyers use phones) and Site Speed (faster sites mean better conversion and SEO). Utilize Trust Signals like reviews and guarantees.

•

Essential Tracking Tools: Integrate Meta Pixel for retargeting and conversion tracking, Google Analytics (GA4) to monitor traffic sources and conversions, and Microsoft Clarity for heatmaps and recordings to understand user behavior.

•

Google Business Profile & Reviews: Learn why your Google Business Profile is critical for local search visibility and a top driver of calls and quotes. Optimize it by completing all sections, uploading high-quality photos, using "Posts" weekly, and adding direct links to your quote forms. Consistently get and respond to reviews to boost your rank, influence buying decisions, and increase trust.

Module 4: Get Found: Traffic, Ads, SEO & Outreach - Attract high-quality leads with proven strategies across search, social, and partnerships.

Traffic Buckets: Understand the four main categories of traffic: Organic (free, SEO-driven), Social Media (warm audience from platforms like LinkedIn, Instagram, TikTok), Paid (Google Ads, Meta Ads, LSAs), and Partner (co-branded efforts, referrals).

•

Growing Your List: Focus on building your "gold" list by capturing new contacts from all channels and utilizing lead magnet campaigns (e.g., offering valuable guides for an email address).

•

SEO Strategies: Master Search Engine Optimization to boost organic traffic through keyword-rich content, on-page optimization, quality backlinks, and technical improvements. Consistent blogging is identified as a simple yet powerful SEO tactic.

•

LinkedIn for B2B: Implement LinkedIn outreach strategies like the "comment ladder" and targeted cold email cadences for B2B lead generation.

•

Effective Paid Ads: Discover how Google Ads (Search, Performance Max, LSAs) and Meta Ads (Facebook, Instagram) can generate leads at a low cost, with examples showing high ROI.

•

Understanding Your Numbers: Learn to calculate the Lifetime Value (LTV) of a client and determine how much you are willing to spend to acquire a new client, making informed decisions on marketing investments.

•

Prioritize Follow-Up: Recognize that only a small percentage of leads are ready to buy immediately. The "gold is in the follow-up," requiring patience and consistent communication through nurture sequences.

Module 5: Follow-Up, Automation & CRM - Build automated systems that follow up, nurture, and convert leads while you sleep.

Identifying Lead Loss Points: Pinpoint where leads are lost, such as lack of web contact forms, slow follow-up, no follow-up on slow responders, slow quoting, or not using a CRM effectively.

•

Accelerating Your Process: Learn to speed things up by setting clear response goals, measuring Critical Lag Indicators (time between prospect action and your response), and implementing touchpoint timers.

•

Building an Automated Follow-Up Engine: Create automated funnels for quote requests, lead magnets, and live chat, allowing you to touch prospects even during off-hours and ensure they recognize you when you call.

•

Automated Campaigns: Develop reactivation campaigns for dormant clients and implement 90-day re-order predictions for recurring jobs. Post-delivery SMS for feedback and review requests can also be automated.

•

Leveraging Automation & AI: Utilize AI writers (like ChatGPT) to draft content, maintain CRM hygiene (deduping, segmenting, tagging), and integrate systems (e.g., MIS via Zapier to trigger review requests) to streamline your marketing efforts.

•

The Human Touch: Emphasize that while automation buys time and improves experience, personal phone calls remain essential for closing deals and obtaining detailed project specifications.

Module 6: Your Marketing Machine: Scale What Works, Fix What Doesn’t - Confidently scale winning campaigns and fix what isn’t working to keep growth consistent.

The Marketing Machine Blueprint: Understand the interconnected components of a successful marketing machine: Traffic → Website + Funnel → Lead Capture → CRM + Follow-Up → Core Messaging & Campaigns → Reporting/Optimization Loop. This system can run simultaneously for multiple products or services.

•

Scaling Success: Identify which traffic sources or tactics are performing best, then strategically invest more budget or time to amplify their results. Once a winning campaign is identified, adapt its successful elements for other products or services.

•

Diagnostic Checklist for Troubleshooting: Use a simple checklist to pinpoint bottlenecks: Is it a traffic issue (no leads)? An offer or funnel issue (traffic but no quotes)? Or a follow-up or pricing issue (quotes but no jobs)?.

•

Creating Your 90-Day Marketing Plan: Set a clear business goal for the next quarter, choose 1-2 top traffic plays, select a lead magnet or campaign, plan your follow-up system, and define your weekly marketing rhythm. Remember, "Done is better than perfect" – the goal is to get started and learn.

•

Essential KPIs for Your Dashboard: Track key metrics like leads per week, cost per lead, conversion rate, email open/click rates, and new clients to monitor progress and inform adjustments.

•

Commitment to Consistency: The overarching principle is that "Consistency beats brilliance when brilliance isn't consistent". Marketing is a continuous system, not a one-time sprint.

What People Are Saying

"An excellent starting point"

As newcomers to digital marketing, we found Robert Vernon’s course to be an excellent starting point. The course focused on how to market the products and services we provide using digital tools and strategies, which was exactly what we needed.

Robert not only broke down the fundamentals in a clear and accessible way, but he also provided a ready-to-use marketing plan that we could tailor to our business. One of the most helpful aspects was the curated list of free software tools to help us implement the plan, monitor our progress, and measure results – something we wouldn’t have known where to start with on our own.

Overall, the course gave us a solid foundation and the confidence to begin applying digital marketing to our business. Highly recommended for anyone getting started in this space.

Chuck McCann

President

Springfield Blue Print

"An engaging teaching style and real-world examples"

Robert Vernon’s marketing class was inspiring. His engaging teaching style and real-world examples were exceptional.

The course was well-structured, making complex concepts easy to understand.

I highly recommend Professor Vernon’s class to anyone looking to succeed in marketing.

Thanks for everything!

Nik Sauer

CIM and Digital Services Manager

Miller Imaging & Digital Solutions

"He’ll help you get real results"

Robert really knows what he’s doing. He doesn’t sugarcoat things or waste time - he gets straight to the point. If you’re ready to put in the effort, he’ll help you get real results. Come ready to work, and you’ll be glad you did.

Toby Dagenhart

President

Triangle Printing & Marketing

Create a Flagship Outcome

Tier 1

$497

Self-paced

For owners who prefer a self-guided approach.

Tier 2 - Most Popular

$797

Self-paced + 2 live Q&A calls

Includes 2 private coaching calls to help you stay on track.

Tier 3

$997

With live calls + personal feedback

Our most comprehensive package, with personal consulting.

Here's What You'll Get From The Course!

1 The Complete Digital Marketing Course for Printers

Clear, step-by-step video lessons that walk you through how to build your marketing machine — even if you’re starting from scratch

2 Done-For-You Campaign Templates

Emails, ads, landing pages, and social posts — ready to launch, already tailored for the print industry.

3 AI Tools Customized for Print Shop Marketing

Get my proven ChatGPT prompts, ad builders, email generators, and more — all designed to help printers market smarter, not harder.

4 Monthly Live Coaching Calls

Get personalized advice directly from me, Robert Vernon, on our live group calls each month.

5 Private Print Shop Owners Community

Collaborate with other growth-minded printers, get feedback, swap ideas, and never feel like you’re doing it alone.

Frequently Asked Questions

Question 1: How is this course delivered?

This is a self-paced, recorded training program. You get immediate access to all 6 modules, videos, worksheets, and tools as soon as you enroll. Watch lessons on your schedule, anytime.

Question 2: How long do I have access?

You get lifetime access to the course materials. You can revisit the training as often as you’d like.

Question 3: Is this course right for me if I’m not experienced in marketing?

Absolutely. The course is designed for print shop owners at all levels—from beginners with no marketing background to seasoned operators looking to improve results.

Question 4: How much time will I need for each module?

Plan on about 1–2 hours per module to watch the videos and complete the worksheets. You can move faster or slower depending on your goals.

Question 5: What if I have questions or need help?

If you choose the Growth or Full tiers, you get private coaching calls with Robert to get personalized guidance. All tiers also include email support.

Question 6: Can my team members use the materials too?

Yes. Once you enroll, you can share access with your internal team so everyone is aligned and working from the same playbook.

Question 7: Is there a guarantee?

Yes. We offer a 30-day satisfaction guarantee. If you don’t feel more confident about your marketing within 30 days, just let us know for a full refund.

Question 8: How do I get started?

Click Get Instant Access, choose your preferred tier, and you’ll get instant access to the course portal. You can begin your first module today. You will be sent login credentials in an email.

Tired of marketing strategies that don’t work for print shops?

Marketing Mastery for Print Shops gives you everything you need to grow your business — real-world digital strategies, ready-to-launch campaigns, and AI-powered tools — designed specifically for the printing industry.

Why most printers struggle with marketing & how you can beat them

Let’s be honest — generic marketing advice doesn’t cut it in the print industry. You can’t just post random pictures on social media and expect jobs to roll in. If you want consistent leads and real sales, you need:

1 A marketing system tailored for print shops

2 Workbooks and ideas so you can launch fast

3 Get my proven ChatGPT prompts, and templates.

4 A guide who truly understands the printing business

That’s why I created Marketing Mastery for Print Shops.

To make real, modern marketing simple for printers like you.

Our 100% Risk-Free Guarantee

I built Marketing Mastery for Print Shops to deliver real results for real printers.

If you’re not completely satisfied within the first 30 days, just send me an email — and I’ll refund your full purchase. No hassles. No hard feelings.

Try it risk-free. If you don’t feel more confident in your marketing within 30 days, we’ll refund your money—no questions asked.

No hoops to jump through

Start Growing Your Print Shop Today!

Join hundreds of printers who are getting more customers

without working harder.